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About us

About us

 

DISCOVER STA-SOFT

Brand Belief

Nothing lasts like mom’s love

1. CONSUMER TENSION

I put my heart & soul into my job & our home to take care of my family, because I want the best for them. But sometimes I feel guilty that when I’m busy doing things for them. I’m not spending enough quality time with them.

2. PRODUCT BENEFIT

The best possible care for my family’s clothes with a softness and distinctive fragrance that lasts all day.

3. EMOTIONAL TRUTH

Heartened knowing that my family feels and appreciates my loving touch throughout the day.

4. BRAND PERSONALITY

A brand that celebrates unconditional love. Joyful and comforting.

Who are we ?

Because happiness is the most beautiful thing to pass on, Sta-soft creates fabric softeners that allow you to beautify your life and that of your loved ones, by adding a touch of softness and love to everyday life.
Sta-soft fabric softeners, lovingly made in South Africa, have been with you to make the little moments of everyday life true moments of softness and sharing!

The essentials

@StaSoftSouthAfrica

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